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Blog

Short formats,
long-term effects. 

Articles written with care,
to help you.

Editorial illustration of an advertising dashboard with a rising conversion curve and an AI automation toggle.

6/6/26

8 min read

Google Ads in 2026: AI runs your campaigns. Here's how to keep control of your budgets.

Publicité

Editorial illustration of the cost of SEO: a search magnifying glass, a price tag and a gradual growth curve.

5/26/26

8 min read

How much does SEO cost in Belgium in 2026? Real prices, honest timeframes and realistic ROI.

Visibilité

Editorial illustration of a visual identity under construction: logo shapes, a color swatch and variations across different media.

5/12/26

5 min read

Logo and visual identity: when to redesign, how to go about it, and at what price in Belgium?

Design

Editorial illustration of retargeting in 2026: a crossed-out cookie facing a first-party database linked to an advertising target.

4/21/26

6 min read

Retargeting in 2026: fewer cookies, more first-party data. How to keep retargeting your visitors.

Publicité

Editorial illustration of a website redesign: the old version transferred to the new one under the protection of a shield.

3/31/26

7 min read

Website redesign: the checklist to avoid losing your search rankings.

Site web

Editorial illustration of AI-generated content assessed by Google: one document approved, one document rejected.

3/10/26

7 min read

AI-written content: what Google tolerates, what it penalizes.

Visibilité

Editorial illustration of two language versions of the same website linked together, symbolizing bilingual FR/NL SEO in Belgium.

2/17/26

7 min read

Bilingual FR/NL website: ranking well on both sides of the language border.

Visibilité

Editorial illustration of a calculator and coins, symbolizing the calculation of a Google Ads advertising budget.

1/27/26

7 min read

What Google Ads budget for a Belgian SME? The method to calculate it.

Publicité

Editorial illustration comparing two acquisition approaches: a target symbolizing Google Ads advertising and a magnifying glass symbolizing SEO.

1/6/26

6 min read

Google Ads or SEO: Where Should an SME Invest First?

Publicité

Editorial illustration of a clean, structured web interface, with an accessibility icon and a spark symbolizing artificial intelligence.

12/16/25

4 min read

Web design trends 2026: simplicity, accessibility and AI serving conversion.

Design

Editorial illustration of a compliant cookie banner: a browser window with a cookie and two equivalent choice buttons.

11/25/25

6 min read

Cookies, GDPR and Consent Mode v2: staying compliant without losing your statistics.

Site web

Editorial illustration of web speed: a browser window with a performance gauge and an indicator in the fast zone.

11/4/25

5 min read

Slow site, lost customers: web speed explained for SME owners.

Site web

Editorial illustration of the Google local pack: a map with a location pin and three ranked local business listings.

10/14/25

6 min read

Local SEO in Belgium: getting found on Google Maps and in nearby searches.

Visibilité

Editorial illustration of a search results page where one spot remains empty.

9/23/25

5 min read

Your site isn't showing on Google? The 10-point diagnosis.

Visibilité

Editorial illustration of a website quote with a price tag and stacked coins.

9/2/25

8 min read

How much does a professional website cost in Belgium? Prices, options and pitfalls in 2025.

Site web

Editorial illustration comparing a social media post and an independent professional website.

8/12/25

4 min read

Is a Facebook page enough for your business? Why a website remains essential.

Site web

Editorial illustration of a browser showing an SEO growth curve, performance indicators and a magnifying glass.

7/21/25

7 min read

The evolution of SEO in 2025: artificial intelligence, voice search and new strategies for SMEs and freelancers.

Visibilité

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